Curriculum - LSM-U
Typically a four hour session
Customized for each session
Competition and defending your position
Understanding your competitors - Major competitors? Other?
Understanding and communicating your strengths
Tried and True
Tactics that drive sales - LSM, direct mail, radio, TV, newspaper?What still works?
Tracking results - understanding and goal setting
Making sense of new media
Understanding how to communicate through new media
Tracking and ROI
Flavor - spicing up your menu
Create opportunities for demonstration and sampling
Menu descriptions and storytelling
Understanding journalism today
Communications - internal and external messages and planning
Making the most out of Events and PR stunts
Integrating for success
Putting all together - integration of marketing tactics
Mastering the art of EXECUTING - hit, run, catch, score
Creating a plan to sustain efforts - creating a 52 week plan
The LSM DietTM
The LSM DietTM and LSM planning
Training Franchisees and Getting Participation
Creating Mini Market Plans - Diaries
Custom LSM ideas!
The LSM Diet is a companion workshop to LSM-U and requires an additional 2 hours to allow attendees to complete their own 52 week plan.
Local Store Marketing University and LSM Diet are registered trademarks of Duke Marketing LLC. Copyright 2017©
Duke Marketing, LLC. San Rafael, CA 94903 U.S.A.
Email: firstname.lastname@example.org 415-608-3709 www.dukemarketing.com